Season Trends

SEASON TRENDS

Winter 2010 Trend Alert By Nicola Landau, Image Consultant


The Big Shoulders

The 80s are back but with a more contemporary, sophisticated feel. Killer shoulders reign supreme. Go as large as you dare. There are three key shapes: the power shoulder, the puffed and the pagoda shoulder. If aiming for this trend, its best and most flattering to keep the bottom half of your silhouette slim and wear heals - high heels!


Eighties Glamour

It looks like disco time again. Flashy, bright, short, body-con dresses are back once again on the radar. Anything shiny, sparkly or with embellishment will work, with an emphasis on sequins, silks, lame and mirrors. Silver is the number one choice of colour. These dresses can be worn with opaque black tights or bare legs. To take them from the actual 80s into today, swap the courts for statement shoes.


Fierce

There is a fierce look running through this season. Leather is everywhere - biker leathers, dresses, skirts and trousers. Chunky metal jewellery, chainmail knits and studs are used throughout. It’s the accessories that really make this trend though.


Masculine/feminine

There is also a strong masculine/feminine, androgynous look. Tailored blazers, and boyish brogues are strong elements of this look.


Animal

Fur is everywhere on garments of every type and shape – in a myriad of vibrant colours. Mongolian shearling capes, sheepskin lined gilets and jackets. Big is best. To avoid looking like an actual wilderbeast, keep the rest of your silhouette close to your body shape. Animal prints can also be seen in abundance.


Layered Knits and Pleats

Knits are layered and long fringed scarves are looped around the neck. Pleats are back – and not in a dated, neat way but in adding ornament, structure and embellishment.


Draping

Draping remains a big look for the season, with great silhouettes and softly draped jersey. Some definition is needed around the waist to really make the best of the trend for your body shape.


Winter Florals and Houndtooth

As a contrast to the fierce fashion look, winter florals are back. Worn in dark prints with opulent accessories this was a feminine rich look on the catwalks. There is also starting to be an emergence of dogtooth prints. Worn as an oversized print paired with great accessories such as a patent belt, the print becomes modern and chic.


Blues

Muted blue is the colour of the season, both flashes of it and pure colour garments. Pale petrol blues, teal and muted blue-greys are everywhere.


Thigh High Boots

Crotch high leather boots are everywhere. Whether flats or sky -high heels, these boots end where a micro mini begins. Leather for a more dramatic look, suede for a slightly more demure take on the trend. Chunky hiking boots are a take on this look also.


Jewellery

Eye-catching jewellery is a huge trend. Necklaces take pride of place, the bigger the better with chain links leading the way.

 
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